Pricing

Pay for the depth you need, not the number of animals you love.

Every plan includes the full evidence breakdown, the alternative interpretation and the limitations. Those are not premium features — they are the product.

Free

See how the platform reads a signal before you commit to anything.

Free

Individual pet owners trying the product.

Analyses / month
10
Animal profiles
1
History retained
30 days
Seats
1
  • 10 analyses per month
  • One animal profile
  • Basic behavioural history
  • Full evidence and confidence breakdown
  • Outcome feedback

Plus

Most chosen

Build a real behavioural baseline for the animals you live with.

Talk to us

This plan is not sold self-serve on this deployment.

Households with one or more companion animals.

Analyses / month
150
Animal profiles
8
History retained
All of it
Seats
4
  • 150 analyses per month
  • Up to 8 animal profiles
  • Personalisation and baselines
  • Full timeline and behaviour trends
  • Behaviour reports
  • Family sharing for up to 4 people

Professional

Longitudinal behavioural evidence you can put in front of a client.

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This plan is not sold self-serve on this deployment.

Veterinarians, behaviourists and trainers.

Analyses / month
600
Animal profiles
200
History retained
All of it
Seats
5
  • 600 analyses per month
  • Client and case management
  • Baseline deviation and anomaly review
  • Expert annotations
  • Clinical observation reports
  • API access

Research

Field projects, ethograms, annotation and reproducible dataset exports.

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This plan is not sold self-serve on this deployment.

Academic and field research teams.

Analyses / month
5,000
Animal profiles
Unlimited
History retained
All of it
Seats
25
  • 5,000 analyses per month
  • Projects, subjects and observation sessions
  • Bulk upload and annotation workspace
  • Ethogram manager and inter-rater reliability
  • Versioned dataset exports with provenance
  • Team collaboration and API access

Enterprise

Multi-site animal operations with governance that will survive an audit.

Talk to us

This plan is not sold self-serve on this deployment.

Zoos, sanctuaries, shelters and conservation organisations.

Analyses / month
Unmetered
Animal profiles
Unlimited
History retained
All of it
Seats
Custom
  • Unmetered analyses
  • Enclosure and habitat management
  • Group interaction analysis
  • Staff assignment and care notes
  • SSO and advanced governance
  • Dedicated storage region and custom integrations

What counts as an analysis

One submitted observation is one analysis, however many files it contains. Re-running an analysis after a model upgrade counts again, because it produces a new versioned interpretation. Drafts, context edits and report generation do not count. An observation that comes back as “insufficient evidence” does count — the work was done, and pretending otherwise would create an incentive to force a confident answer.

Billing

Web subscriptions are billed through Stripe. Purchases made inside the iOS app go through StoreKit 2 and purchases inside the Android app go through Google Play Billing, in line with each platform’s rules. An entitlement bought on one platform applies to your account everywhere.